“Run Faster and Jump Higher”. In 1933 BF Goodrich created the Posture Foundation (PF for short) insoles for comfort and support. In the 40s and 50s the shoes were becoming more than just a gym or baseball shoe, they were becoming fashionable to wear. By the 60s the PF was one of the most popular sneakers in the US. Their popularity of the shoes was on the decline until the 90s classic film “The Sandlot” appeared on the big screen, rebirthing a new popularity and nostalgia to a new generation kids.
The following youtube clip is of the famous PF Flyer scene from the film: